How we protect your data

Website Privacy Policy

Please note that this policy covers the way we process your data on this site only.

Should you subscribe to our Safetyframe platform, please see the separate privacy policy for that application here:


Safe-Assure LLP understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, (“Our Site”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with Our obligations and your rights under the law.  We will never sell any of your personal data.

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is requested upon clicking OK on the cookie banner or by continuing to browse Our site.

1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings:

“Account” means an account required to access and/or use certain areas and features of Our Site;

“Cookie” means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in Part 14, below; and

“Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003;

2. Information About Us

Our Site is owned and operated by Safe Assure LLP, a Limited Liability Partnership registered in Scotland.

Registered address: Safe Assure LLP, Foothills, Perth Road, Abernethy, PH2 3TS.

3. What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that We have no control over how your data is collected, stored, or used by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.

4. What Is Personal Data?

Personal data is defined by the UK General Data Protection Regulation (UKGDPR), tailored by the Data Protection Act 2018, (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’. In simpler terms Personal data is any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

5. What Are My Rights?

Under the Data Protection Legislation, you have the following rights, which We will always work to uphold:

  • The right to be informed about Our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact Us to find out more or to ask any questions using the details in Part 15.
  • The right to access the personal data We hold about you. Part 12 will tell you how to do this.
  • The right to have your personal data rectified if any of your personal data held by Us is inaccurate or incomplete. Please contact Us using the details in Part 15 to find out more.
  • The right to be forgotten, i.e. the right to ask Us to delete or otherwise dispose of any of your personal data that We hold. Please contact Us using the details in Part 15 to find out more.
  • The right to restrict (i.e. prevent) the processing of your personal data.
  • The right to object to Us using your personal data for a particular purpose or purposes.
  • The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.
  • The right to data portability. This means that, if you have provided personal data to Us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask Us for a copy of that personal data to re-use with another service or business in many cases.
  • Rights relating to automated decision-making and profiling. We do not use your personal data in this way.

For more information about Our use of your personal data or exercising your rights as outlined above, please contact Us using the details provided in Part 15.

We are obliged to keep a record of the personal data that you share with us using contact forms on this site. If any of this changes, please keep Us informed so that we can keep your information up ro date.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about Our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. We would welcome the opportunity to resolve your concerns ourselves, however, so please contact Us first, using the details in Part 15.

6. What Data Do You Collect and How?

Depending upon your use of Our Site, We may collect and hold some or all of the personal and non-personal data set out in the table below, using the methods also set out in the table. Please also see Part 14 for more information about Our use of Cookies and similar technologies. We do not collect any ‘special category’ or ‘sensitive’ personal data or personal data relating to children or data relating to criminal convictions and/or offences.

Data Collected                                                How We Collect the Data

Identity Information including name,              Using contact forms. The information You send comes directly to Us by email.

in  date of birth, gender, title etc…                                                                                            

Contact information including email,              Using contact forms. The information You send comes directly to Us by email.

telephone number, postal address etc…     

Business information including business      Using contact forms. The information You send comes directly to Us by email.

name, registered company details,             

director information, address, email,           

telephone number etc….

Payment information including bank              Payment information is collected using GoCardless and meets the privacy adequacy provisions 

account information and details etc…            of the GDPR. Their privacy policy is available at:

Profile information including                            Using contact forms. The information You send comes directly to Us by email.

preferences, login data, interests and          

activities etc…

Technical information including IP                 Automatically through analytical tracking services as included in section 14. 

Address, browser type and version and

operating system.

7. How Do You Use My Personal Data?

Under the Data Protection Legislation, We must always have a lawful basis for using personal data. The following table describes how We may use your personal data, and Our lawful bases for doing so:

What We Do

Performance of a contract with you

To process and deliver your order including:

(a) Manage payments, fees and charges

(b) Collect and recover money owed to us

To manage our relationship with you which will include:

(a) Notifying you about changes to our terms or privacy policy

(b) Asking you to leave a review or take a survey

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

To deliver relevant website content to you

To enable email contact with existing and potential customers by email marketing of our products to relevant interest groups

What Data We Use

(a) Identity

(b) Contact

(a) Identity

(b) Contact

(c) Financial

(d) Transaction

(e) Marketing and Communications

(a) Identity

(b) Contact

(c) Profile

(d) Marketing and Communications

(a) Identity

(b) Contact

(c) Technical

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(f) Technical

(a) Identity

(b) Contact

Our Lawful Basis

Performance of a contract with you

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to recover debts due to us)

a) Performance of a contract with you

(b) Necessary to comply with a legal obligation

(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

(b) Necessary to comply with a legal obligation

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

Necessary for our legitimate interests (to grow the business and spread the benefit of our training and safety management products to interested parties)

8. How Long Will You Keep My Personal Data?

We will retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation.

9. How and Where Do You Store or Transfer My Personal Data?

For the purposes of operating this website We will store or transfer some of your personal data securely within the UK where the provisions of the Data Protection Legislation apply.

We may store some of your personal data on secure servers within the European Economic Area (the “EEA”). The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein. In this area personal data must to be protected under the Data Protection Legislation, GDPR, and/or to equivalent standards by law.

We may transfer some or all of your personal data to countries that are not part of the European Economic Area. These are known as “third countries” and may not have data protection laws that are as strong as those in the UK and/or the EEA. This means that We will take additional steps in order to ensure that your personal data is treated as safely and securely as it would be within the UK and under the Data Protection Legislation. For data transfers to these countries We use special contracts containing Standard contractual Clauses (SCCs) approved by the European Commission. These contracts require the same levels of personal data protection as would apply under the Data Protection Legislation. More information on this is available from the European Commission.

We may transfer your data to a third party based in the USA, in which case, due to the demise of the EU-US Privacy Shield, until satisfactory replacement legislative provision is in place, we will treat the USA in the same way as a third country. More information on this is available from the European Commission.

Please contact Us using the details below in Part 15 for further information about the particular data protection mechanisms used by Us when transferring your personal data to a third country.

The security of your personal data is essential to Us, and to protect your data, We take a number of important measures, including the following:

  • limiting access to your personal data to those employees, agents, contractors, and other third parties with a legitimate need to know and ensuring that they are subject to duties of confidentiality;
  • procedures for dealing with data breaches (the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your personal data) including notifying you and/or the Information Commissioner’s Office where we are legally required to do so.

10. Do You Currently Share My Personal Data in other ways?

    We may sometimes contract with third parties to supply users of this website with certain products and services, and will then take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, Our obligations, and the third party’s obligations under the law, as described above in Part 9.

    One of our main functions is to provide our users with online training resources, and where You take this up we may share, or they may collect and share with us, your personal data for legitimate training, learning, certification and invoicing purposes.  In this case we are jointly responsible with the provider for the security of your personal data. privacy-policy

    If We sell, transfer, or merge parts of Our business or assets, your personal data may be transferred to the new enterprise. We will oblige any new owner of the business to provide security for your personal data in accordance with the Data Protecton Legislation.

    In some limited circumstances, We may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

    11. Can I Withhold Information?

    • In addition to your rights under the Data Protection Legislation, set out in Part 5, when you submit personal data via Our Site, you may be given options to restrict Our use of your personal data. In particular, We aim to give you strong controls on Our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from Us which you may do by unsubscribing using the links provided in Our emails, at the point of providing your details and by managing your Account).
    • You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

      You may access certain areas of Our Site without providing any personal data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.

      You may restrict Our use of Cookies. For more information, see Part 14.

      12. How Can I Access My Personal Data?

      Youi are entitled to ask Us for details of any personal data We may hold about You. This is known as a “subject access request”.

      All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 15.

      There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover Our administrative costs in responding.

      We will respond to your subject access request within one month of receiving it. Normally, We aim to provide a complete response, including a copy of your personal data well within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date We receive your request. You will be kept fully informed of Our progress.

      13. List of Current Providers

      We may transfer or share your data under relevant circustances to the following providers:

      Name of Company                                      Purpose                                                                                              Location

      VideoTile Learning Ltd                                         Provision of eLearning courses                                                                    UK

      Barsiatech Pty Ltd                                                Safetyframe web application programming/database functions           India

      TeamDrive Systems Gmbh                                 Encrypted cloud data storage                                                                        Germany Group                                                     Web hosting and email                                                                                   Denmark

      14. How Do You Use Cookies?

      Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products and services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

      You can revoke your consent to site cookies at any time here.


      By using Our Site, you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than Us. Third-party Cookies are used on Our Site for gathering site visit and analytical purposes. For more details, please refer to the table below. These Cookies are not integral to the functioning of Our Site and your use and experience of Our Site will not be impaired by refusing consent to them.

      All Cookies used by and on Our Site are used in accordance with current Cookie Law.

      Before Cookies are placed on your computer or device, you will be shown a pop up banner requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended.

      Certain features of Our Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown in the table below. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below, but please be aware that Our Site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.

      The following first-party Cookies may be placed on your computer or device:

      Name of CookiePurposeStrictly Necessarycookie_notice_acceptedStores the user’s cookie consent state for the current domainyes

      and the following third-party Cookies may be placed on your computer or device:

      Name of CookieProviderPurposeNo Third-party General Cookies

      Our Site uses analytics services provided by Google and other companies. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the products and services offered through it.

      The analytics services used by Our Site uses Cookies to gather the required information. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.

      The analytics service(s) used by Our Site use(s) the following Cookies:

      Name of CookieFirst / Third PartyProviderPurpose_gaThird partyGoogleRegisters a unique ID that is used to generate statistical data on how the visitor uses the website_gatThird partyGoogleUsed by Google Analytics to throttle request rate_gidThird partyGoogleRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.

      In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

      You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.

      It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.

      15. How Do I Contact You?

      To contact Us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details:

      Email address:

      Telephone number: 03300 434 624

      Postal Address: Safe Assure LLP, Foothills, Perth Road, Abernethy, PH2 9RN

      16. Changes to this Privacy Policy

      We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if We change Our business in a way that affects personal data protection.

      Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date. This Privacy Policy was last updated on Wednesday, 11 January 2023.